Social Media Etiquette: For Bloggers

Ever since human beings evolved and started communicating with one another to express, to convey verbally and get things done, we have always been in the loop of grasping and mixing things up, often leading to miscommunication and misunderstanding. As important it is to talk, it is equally important to be a good listener for an effective communication. At the present era, emojis or smileys (as some may refer to) play an important part in the written communication. It not only adds a personal tone to the message, but also adds a lighter note to the conversation. But do we know when to stop and which emojis to use for a particular context? Most of us don’t and we have our own interpretations of them, indifferent to the meaning it actually conveys.

The Evolution of Language

So here’s my list of social media etiquette for bloggers/influencers when it comes to interacting with the brands/agencies, followers or fellow bloggers, and most importantly while creating your content:

A. Content Creation:

As a blogger/influencer, the main job is to create credible content that people can read, understand and easily follow. So how does one create it?

  • I believe that a good content is only created when one understands his/her own niche and works constantly by reading about the latest developments in that area to convey it to the larger audience.
  • It can also be created when we promote the brand that we believe in by writing an honest feedback and not otherwise.
  • While creating content on social media platforms like Instagram or Twitter, always remember to have a crisp caption without any grammatical / typographical errors.
  • Do not use abusive words/slangs in your captions. While one feels that it is acceptable to include in the spoken communication, trust me, from a reader’s perspective it looks immature and insensitive.
  • It is also imperative to add a personal touch to your content by citing real life experiences you have had, as the learning is what made you write the content in the first place.
  • Post your content wisely and in regular intervals. While it is okay in Twitter to tweet/retweet frequently in a day, it is not okay to post more than thrice in Instagram. Remember, your audience do not want to see only your posts in their feed. For blogs, it is advisable to post atleast 1-2 times a week.
  • Tags, Hashtags and Keywords: Tag a brand you have collaborated with, or used in your pictures to gain some visibility. One can also tag the communities or groups who might benefit from reading your post. Using relevant hashtags pertaining to the post also garners new audience to your grid. For blogs, use relevant keywords recommended by Google to garner maximum eyeballs to your blog.

B. Followers / Other Bloggers:

Social media is swarmed with bloggers sharing their life and views with the audience with an aim to monetize their work. Off lately in Instagram, it is the numbers game that decides whether you get to be part of a campaign or not. While competition creeps from every corner, here are some basic do’s and don’ts that will help you grow in the long run.

  • Never compare your work with your fellow bloggers and try to plagiarize their work. Remember, everyone works hard or smart to achieve their own position.
  • The basic thumb rule to follow someone is when you like their content and believe their advice seriously. But in recent times the saying, ‘I scratch your back and you scratch mine’, is what is being followed in the gram. While it is okay to repay the favors, remember that if you are here to stay then – ‘Your content is going to make or break you’.
  • Having said about repaying the favors, one must  never forget to appreciate and thank the efforts of those who comment on our posts genuinely. Also, do not forget to address the questions asked by your followers with earnest answers, may it be on your post or a DM.
  • We love attention and want 1000 likes on our picture in an instant. But remember, it is not possible to get them in an instant. It will take time and eventually one can get there. So, in an hurry to get the likes, do not send your posts /tweets to all your fellow bloggers. IT WILL DEFINITELY ANNOY THEM AND SOON YOU MAY SEE THEM OFF YOUR LIST. And, in case of any brand collaborations for which you seek more engagements, send a personalized message with a courteous and respectful tone, asking for a favor and with a promise to return it back when they need. Do not forget to thank them again.
  • It is also not okay to message and ask them about the contacts of all the brand representatives or the upcoming collaborations. Instead, my only advice would be work for yourself.
  • The most important part is respect your co-bloggers and give them due credit when you follow a certain pattern of their work or when they help you with your content or when you collaborate with them. Remember, human relations thrive solely on being honest and being more inclusive.

    Social Media Etiquette for Bloggers Pic Courtesy: Canva Edited by Amritha Srinath

C. Brands/Agencies: 

As professionals, we bloggers have to keep constant communication with the brand personnel or agency representative maintaining a pleasant and long-term relationship. Here are some of the important professional etiquette for bloggers/influencers:

  • Working Hours: Setting up working hours especially when interacting with brand representatives is extremely important to have a healthy work-life balance.
  • Be polite and humble while you talk with the brand representatives. One can be a big name in the industry and yet be humble enough to automatically get respected. Remember, if blogging is your bread and butter then they are the providers for it.
  • Having said this, you need not go out of the way, sugarcoat your words and agree with everything they say. Let your better nature and work talk for you.
  • And  remember the emojis? It is advisable not to use them while writing to the brand. Keep it formal and straightforward.
  • In case of only written communication with the brand you approach, start your mail/message with a greeting, a brief introduction of you and your work, share links of your best work, provide your contact information and let them know you would be interested to have a collaborate with them. Do this and patiently wait for them to respond. WE MAY BE ONLINE AT THAT POINT OF TIME BUT IT IS NOT NECESSARY THAT THEY ARE ONLINE TOO. SO WAIT FOR THE REVERT.
  • While collaborating with a brand or with the agency for a brand, be honest about your constraints too. It can be technology related, personal or any other circumstance related. Convey the quality of work you can offer and quote your price. Let the brand come back to you. DO NOT MAKE FALSE PROMISES.
  • Another important thing is every social media offers Insights for a post. After the campaign is over, it is important to send it to them. This not only gives a clear picture of your effort taken to promote the brand but also offers an assurance that they have made the right decision by collaborating with you.
  • Have a clear Invoice format depicting the collaboration & Bank details for the payment. If the payment gets delayed, follow up once or twice patiently before escalating it to another level.
  • Lastly, keep in touch with the brand by sending seasonal greetings with a professional creative or when you promote their products even after the campaign is over. Tag them to let them know, you genuinely love their products.

I have always believed that an honest-straightforward talk or a simple yet powerful message projects the thoughts one has in his/her mind rather than words that are difficult to write or pronounce.  Remember, babies learn the art of language from the womb and they have wonderful ways to communicate with the world once they step out of the uterus. So for an effective communication, we need not go to any Oxford University or have a Tharoorian language. I hope you enjoyed reading this post and reap benefits from what this social media world has to offer.

I really would love to read your feedback on my post or criticisms, if any, and would definitely love if you are re-sharing my work in your social circles.

You can also follow me on Instagram at and get in touch with me over a DM or shoot me an email at & I shall definitely revert to you.

For my other social media links click here: Facebook Twitter Instagram

This post is a part of #LBWP – Let’s Blog With Pri Season 2.

Also do not forget to check the wonderful posts by my fellow bloggers Archana and Nupur











Hosted By :
Prisha Lalwani

IG: @mummasauruss

FB: /mummasaurus1

Active Approach – The ‘A’ in parenting essentials


When a child is born in the family, there is so much joy and celebrations in the air. The proud parents beam with contentment seeing their little ones shine. But many-a-times, the joys are short-lived as life sets its full course and unexpected turn of events distract the parents from spending the quality time with their kids. And that is when the digital medium gets engulfed in the little one’s life or the nanny becomes an integral part. And often, the parents fails to observe the missing element here. We fail to understand what the child actually needs or why do WE need to have an active approach in OUR child’s life?


Isn’t the above quote 100% true? We go to work and earn money, buy a house, pay lakhs for schooling, buy branded products, go for expensive holidays, to make our children feel that they have the best of everything. But let me tell you something, no amount of money or luxuries can replace the happiness in a child’s heart when we as parents spend a lone time with the child. We need no resorts or play areas to make him/her feel loved. So, let me begin my Chapter 1: Active Approach – The ‘A’ in parenting essentials.

A. What is Active Approach?
In simple words, it means getting all involved proactively in your child’s life each day, everyday. Active Parenting is a term coined on the basis of mid-20th-century research of social psychologists Alfred Adler and Rudolf Dreikurs. It involves improvising parental approach on a continuous basis and staying abreast of new developments in child psychology and teaching methods.

B. How can we do it?

  1. Acceptance: For a long time now, comparison has played a major part in raising a child. Right from the moment he/she is born, the colors, features and developmental milestones are in constant comparison with either the parents of the child, or siblings or with the relatives and friends. Once the child gets enrolled in school, his grades, skills and talent are in comparison with the world(thanks to the digital era). Every time, a parent or the family says, ‘Look at your brother/cousin – he is much better than you, has scored 95%, etc”, the child gets pushed backwards instead of getting motivated. A child who is raised in such environment generally grows up to be a shy and inconfident or a person with low self-esteem. So, let us ask ourselves, DO WE WANT TO RAISE OUR CHILD like this? If, the answer is NO, then ACCEPT YOUR CHILD!
    Accept them as they are, with all their goodness and flaws. Tell them it is okay to be poor in something, when they can be much better in other things. Tell them, it is perfectly fine if they cannot sing or dance and support them for the things they love. Research and read on improvising their skill or talent.
  2. Adaptation/ Adjustment: I often see many parents letting go of the things they like, for the sake of their children and later imposing their desires on the child. Please, parents, let us not do that!
    Having a child of your own is purely your decision or might be by accident. Relax, you are blessed. So, be happy and live happy. If we are sacrificing our requirements considering it to be the best decision of the child, then let us move on, never look back and not shoulder the responsibilities on our children. Let us adapt or adjust without any strings attached. Trust me, it is the best mindset, helps all to stay in peace and in harmony. Teach your children the hardships in life, it will be useful to them as LIFE SKILLS. It is not always necessary to give them all the luxuries and have a simple life for yourselves. Adapt and adjust to have a better life, but let it be for all of you in the family. By this mindset, the relationships will be much better. Let us raise our children right.
  3. Attention: As per the quote by Anthony Witham, ‘CHILDREN BECOME SPOILED WHEN WE SUBSTITUTE PRESENTS FOR PRESENCE’. As per many studies, this statement is found to be true in many cases across the globe. A child with parent-attention-deficit is more likely to have mental problems as compared to any other deficits.
    Being a mother to a toddler, I know how much attention Ayaansh craves for – when I am alone with him/with my hubby/out with friends or at a party. He loves to be the epicenter of my life and relishes all the attention I give him. Imagine this little soul, who never gets bored of you, and clings to you at all possible situations. Every relation a human chooses comes with an expiry, but the mother-child relationship is so unique, God-gifted and wonderful. The little soul is in so much awe with you. Enjoy Mummas, the tiny little creatures are the most priceless in your life. Now Daddys’, please don’t get dejeceted, you are equally loved by your child. So, even if you are dead tired after a hard day of work, come home with a smile in your face to your child and see how he/she can expand it for you. All the tiredness will be gone in a jiffy.
  4. Activities: They are the most instrumental contribution to our children’s development. Activities can be in form of toys, books, outdoor or indoor plays, or can be a theme based activity box like @Flintobox or @FirstcryIntellikit. They can be in form of any sports or any motivating visuals. As a parent, first try to understand your child’s area of interest, read and explore the options available in market and choose wisely according to what suits your child’s likes, your budget and his/her safety. It is also vital that you as a parent spend the activity time with your child rather outsourcing it to grandparents or the nanny. A child learns better with a parent rather than others. Studies have found that the impact is much better when the child learns with his/her parent.
  5. Appreciate: Last but not the least, appreciate your child in his/her tiny achievements. Let the toys be stacked in the reverse way, let the colors be painted wrong, appreciate – because the child has attempted stacking the toy or has tried his hands in coloring. Their interests develop further more. When we as parents appreciate their little effort, what they gain out of it, is TREMENDOUS CONFIDENCE, TRUST in YOU and their love for you grows in multitudes. A ‘WELL DONE!’ or ‘VERY GOOD’ goes a long way than we imagine. So let the positive words flow out of you and let the child soar high with open wings. This post is written for #BlogchatterA2Z Challenge on the first alphabet ‘A’. You can find all 26 posts on ‘A TO Z OF PARENTING ESSENTIALS’ under the hashtag #themummastartupwritesa2z in Facebook instagram and Twitter.

BlogchatterA2Z Challenge – Theme Reveal

April marks the beginning of a new month, a new season, a new financial year and the start of summer holidays. It is the time of fresh mangoes, chilled milkshakes and a trip to our native homes. Children wait with much anticipation for this month, they have serious plans you see!

Well, for me, this year April is super special and interesting. It is going to be a new-action-packed month, with me hustling between my family commitments, Instagram, vacation to Dharmshala-Dalhousie and my 26 days of blogging! Yes, you heard it right! I will be writing 26 blog-posts in 30 days! It sounds challenging, hectic and time-consuming right? So, let me tell you one more thing – my posts will have an alphabetical order, i.e., starting from A till Z!


Now, many of you would want to ask questions like:
1. Whom am I writing it for?
2. Why am I doing it?
3. What am I going to write?
4. What is the benefit of doing it?   and most importantly,
5. What are we supposed to do?

So let me explain! 

  1. I am participating in A TO Z CHALLENGE by BLOGCHATTER – a community that encompasses a lot of bloggers and social media enthusiasts. Every year, in the month of April, Blogchatter Community organises this unique challenge #blogchatterA2Z, which challenges and inspires the entire blogging community to pen down our thoughts as per the selected theme for a month. So beginning with alphabet A on April 1st, alphabet B on April 2nd and so on, I shall write one blog post a day from Monday till Saturday. Sundays are a break day(to plan and draft the posts). So, it is ONE THEME for 26 DAYS consisting of 26 ALPHABETSAnd I guess, this answers your first question.


  2. Why am I doing it? – Well because I am a Stay-At-Home-Mom, have plenty of time to laze around and have a very silent & obedient toddler(JUST KIDDING – although the first reason is true!).I belonged to the media world prior to getting married(I still am from the bottom of my heart), so when motherhood gave me this opportunity to express my feelings in the social media world, I was glad to accept it. So, this year when I came to know #blogchatterA2Z, my first reaction was ‘WOW, I MUST PARTICIPATE”. But as the theme reveal dates came closer, I started to ponder and self-introspect, if I really wanted to do it, will I be able to finish it and what should be my final topic! Sleep, anyway a long-lost friend and Blogchatter would definitely consume my time(THAT MEANS SLEEP BECOMES A DISTANT RELATIVE now). Then, you might ask what was the motivating factor? 

    My reason is simple – No other challenge is as huge and difficult as MOTHERHOOD is and I emerge victorious each day. Every night, I have my peace of mind seeing my little one grow into a good tiny human. So, when I could face this, then why not a BLOG CHALLENGE. Afterall, I had chosen blogging as my alternative career. And now, I am all geared up to participate and successfully complete my #firstblogchatterchallenge.

  3.  What am I go to write? I started this blog to write about my journey as a first time mother, the nurture and nourishment required to raise a child, the experiences I gained as a mother, the food recipes etc. So deciding one specific topic from the motherhood journey was difficult, nevertheless – <Drum Rolls> <Curtain Raises> Ladies and Gentlemen, hold your seats, presenting you all the much awaited Theme Reveal for BlogchatterA2Z 2019(hehe, relax). Well, the theme for my posts for #blogchatterA2Z2019 is


    So, I will be sharing a lot of personal experiences, stories, tips and the ways to nurture the little ones. You can also find many secret recipes , DIYs, etc to raise a healthy, intelligent and active child, that have been handy in raising Ayaansh. 


  4. What is the benefit of doing it?Well, writing is a therapy for me. And writing about my parenting journey is the first reason I opened this blog site.  But, due to many a personal reasons, I couldn’t write for a long time after I created plus I am a person who needs lots of silence when I need to write. So, not getting enough silence would always be my first excuse. So with the BLOGCHATTER CHALLENGE, I hope to write daily, shoving my excuses and problems aside and emerge victorious by the end of this Challenge. Also, writing daily would put me into a habit of dedicating a ME time. On, the professional front, I want to garner more readers for my blog, have a good reach, inspire moms and document my journey at one place so that it is easier for my readers to navigate through the pages.
  5. What are we expected to do?One of the reasons to start the blog was to make parenting easier for new moms. So my dear readers:– I expect you all to read my posts daily  or at least once in 2 days,

    – Share your lots of love in the form of  comments / feedback in the column provided below.

    – Please do share your experiences/tips or if you have any queries, just punch them in – I will be glad to answer.

    – Share my blog post in your social media circles and help me to spread a word about my blog and my parenting mantras

    – Subscribe to my blog page TheMummaStartup

    – Follow me at all social media websites Instagram Twitter Facebook 

And, that’s all for now. I hope that you will enjoy reading the roller-coaster ride of my parenting journey.

Also, do let me know in the comments of what you think about my theme for #blogchatterA2Z.

And do not forget to share this post! Afterall, gyaan baatne se badta hai! 🙂

The dynamics of being a Stay At Home Mumma


We all come in different sizes, from different races and different choices! Yet we are all the same! Yes, we are the MOTHERS!!

We are the Mothers of Today’s World! We are Stay at home moms, we work – out of home/from home or we are single moms!

But what matters is, ‘WE ARE CONFIDENT MOMS!’

I distinctly remember the day of my first sonography, when I heard the soft thuds of my little one’s heart and it was at that very moment, I decided I would be a Stay-At-Home-Mom. It came as a shock to many who knew me, who knew I was so passionate at work. My parents and my in-laws were concerned about the choice I had made. Few of them wanted to know the real reasons.
But my real reason was to rejoice, cherish and celebrate the blessings of motherhood and spend as much time with my little one. My darling husband stood beside me rock solid.
And trust me, THIS WAS THE BEST DECISION I MADE IN MY LIFE! Now, let me tell you all, the perks of being a SAHM:

  1. I get to spend the maximum time with my child. Three years have passed by, there have been moments when I was depressed or furious, but that naughty smile of Ayaansh still makes my day. We play, read books, go shopping, do the crazy dance, sing like there is no tomorrow, cuddle and kiss every now and then, and still feel the day is not enough. I will be honest I feel a little jealous too, when there is extra excitement the moment he sees his father coming after work. But, this is happiness too!!
  2. My hands are full: I still am busy with my household chores and there is a lot happening in my brain too! Many people around us have a myth that a housewife has nothing to think about. But we do have. I like to plan my days right from clothes to cooking, the books I want to read, and the activities for Ayaansh, etc. I love arranging surprises for my loved ones and their reactions are my boosters for life.
  3. Pursuing Passions: Reading books and owning a library has been a dream from childhood and being at home gives me a lot of time to read a vast range of books. Also, cooking has been a therapeutic activity and have explored & learned various cooking styles like One pot One shot method among others. I learnt to make chocolates from the scratch, bake cakes & cookies, savouries and sweets, churn the icecreams, etc. Painting and gardening is yet another activity that I enjoy and now with the little one, it is a daily delight! We plant the seeds, watch it grow, enjoy the little pleasures together.
  4. Getting married to a joint family helped me to learn the home management skills, and now that we are in a nuclear setup, it has been easy for me to implement those. So, I pay the bills, keep my house clean and do my day-to-day activities with ease. This has happened only because I am SAHM. Yes, I am dependent on my husband for finances, but I manage my home as per my convenience and set of rules.
  5. I work! The tiny squares in Instagram have kept me busy and now with this blog, I intend to keep myself busier than usual. Afterall, when the little one grows and starts schooling, I got to utilize my time and, who doesn’t enjoy earning the extra pennies! Moreover, I loved working for brands – planning their campaigns and commercials, so why not brand myself, right?

There are varied reasons for a women to choose her path of motherhood. Few of us love to stay back at home, few of us manage both the aspects and few us love their work and hire a help.

So what? We all are mothers – Women who have preferences in life!

Women who like to follow their heart!

Women who believe that ‘A Happy Mother Raises A Happy Kid’

And a women who belives:

“You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You’re on your own. And you know what you know. And YOU are the one who’ll decide where to go…”

Yes, Dr. Seuss(Oh,The Places You’ll Go!) we get to decide where we want to go!


This Post is a part of the #MomsSpeakUp Blog Train Hosted by Prisha of Mummasaurus and Nayantara of MommyingBabyT.
I would like to thank Kadambari Mehta for introducing me. Read their take on the Prompt here (
I would like to Introduce Namrata Kalia. I’m sure you will enjoy reading her take on the prompt. Visit her blog here